About KingBridge
One name, one mark: from an office landmark on the Chao Phraya to the products in your home.
Everyday essentials, dependable and fairly priced
KingBridge began with laundry and shower products made by Lion Corporation (Thailand) and has grown into tissue, toothbrushes, drinking water, snacks and Thai herbal care. Every item follows the same rule: practical quality at a price every household can reach.
The landmark that gives us our name
KingBridge Tower is a 52-storey Grade A office building on Rama III Road beside the Bhumibol Bridge, developed within Saha Group under the idea of The Spirit of Synergy. The bridge-and-tower mark on every KingBridge product stands for the same connection and permanence.
An established manufacturing and distribution network
KingBridge products operate within the Saha Group business ecosystem. The laundry and shower range is made by Lion Corporation (Thailand) Ltd., a company that began as a joint venture between Saha Pathanapibul and Lion Japan. Other products reach shelves through Saha Group associated channels.
Mission & vision
Mission
To deliver everyday products of dependable quality at prices every family can afford.
Vision
To be the everyday brand every Thai home trusts.
Brand values
Dependable
Do what the pack says, every time.
Friendly
Say complicated things simply.
Practical
Designed from how homes actually work.
Honest
No claim we cannot back up.
Who makes what
| Product categories | Manufacturer / distributor | Where to buy | Status |
|---|---|---|---|
| Detergent powder, liquid detergent, softener, shower cream | Lion Corporation (Thailand) Ltd. | Lion Shop Online and general retail | From the maker |
| Drinking water | Product information via BSC International | Saha Group Co-op and group channels | From the maker |
| Toothbrush | Imported by Thailand Swiss Co., Ltd. | Saha Group Co-op | On pack |
| Tissue, snacks, herbal | To be confirmed by the brand owner | ThailandBest, BFO, Shop Channel | To be confirmed |